Head of Digital Content Creation (Remote, Full-Time)

Introduction

Position: Head of Digital Content Creation
Location: Remote
Work Hours: Full-time (aligned with international team requirements)
Role Type: Permanent
Reports To: Head of Marketing / Marketing Director
Salary: R50,000 (non-negotiable)

Position Overview:

We are seeking a highly driven and commercially minded Head of Digital Content Creation to lead the development and execution of content strategy across a diverse, international portfolio of education brands.

This role is both strategic and hands-on, responsible for delivering high-volume, high-performing content across organic social, paid media, email marketing, and web platforms. The successful candidate will play a critical role in driving brand visibility, engagement, and conversion across multiple global markets.

You will be expected to operate at both a leadership and execution level, managing content pipelines, guiding creative direction, and continuously optimising performance through data-driven decision-making.

Duties & Responsibilities

Duties & Responsibilities:

• Own and drive the overarching digital content strategy across multiple brands and international regions
• Develop and manage structured, forward-planned content calendars across all key channels
• Lead organic content ideation and execution across platforms including Instagram, Facebook, TikTok, and LinkedIn
• Oversee the creation of high-performing paid media assets across Meta, TikTok, Reddit, and Google PMAX
• Build and implement platform-specific content strategies, with particular focus on TikTok and Reddit
• Collaborate closely with marketing leadership, brand teams, and performance marketing specialists
• Manage end-to-end content production, including coordination with designers, freelancers, and AI tools
• Establish and maintain organised asset libraries and scalable production workflows
• Monitor, analyse, and report on content performance across all channels
• Implement structured testing frameworks to continuously improve creative output and campaign results

Desired Experience & Qualification

Qualifications & Experience:

• Proven experience in digital content strategy and high-volume content production
• Demonstrated ability to manage multi-brand, multi-channel content environments
• Strong experience across both organic and paid media creative
• Deep understanding of social media platforms, content trends, and performance marketing principles
• Ability to translate strategy into execution with measurable results
• Experience working in remote environments and collaborating with cross-functional, international teams

Personal Attributes:

• Highly organised with strong attention to detail and execution discipline
• Strategic thinker with a data-driven and performance-focused mindset
• Proactive, self-managed, and able to operate with a high level of autonomy
• Strong communicator with the ability to collaborate across teams and stakeholders
• Adaptable and comfortable working in a fast-paced, high-output environment
• Creative yet commercially aware, balancing innovation with results