SEO & Content Specialist(Work From Home/Remote)

Join our multi-award-winning digital marketing agency, where your creative flair meets analytical precision. We are looking for a top-class writer who doesn't just "create content" but lives and breathes lead generation through the science of SEO, and the art of website UX. If you can bridge the gap between high-performing SEO and high-converting user experience, we want to hear from you.

Why Join 80/20 Digital?

• 100% Remote: Work from home anywhere in Australia and bring your office with you, wherever you are. Say goodbye to the morning commute and hello to true location flexibility.
• Work-Life Balance: We are a family-first, highly flexible team that values results over desk-time.
• Award-Winning Standards: Collaborate with some of the sharpest minds in digital marketing on internationally recognised campaigns.
• Continual Learning: Discover a company culture that values performance, innovation, and continuous improvement

Australian citizenship is required for this position.

The Role: Equal Parts Creative & Analytical
This is a performance-driven role designed for a specialist who views SEO & Content as a tool for ROI:

• Brand Voice: Adapt to unique client voices across professional and industrial service sectors. Our SEO is brand-led, strategy-first and data-driven.
• Write to Rank: Craft content strategies, compelling website copy and blog articles for both Google and LLMs.
• Optimise for UX: With a deep understanding of how design and copy work together to drive qualified leads, you will direct our design and development team to create top class content.
• Strategic SEO: Develop and assess SEO outcomes and content plans for our portfolio of clients in collaboration with our SEO team.
• SEO Implementation: Execute on-page fundamentals (headings, metadata, internal linking) with an "effectiveness-first" mindset.

What You Bring (Qualifications & Experience)

• The Track Record: Proven experience as a copywriter with a portfolio of content that ranks and converts.
• Minimum of 4-5 years of copywriting experience required.
• Technical Knowledge: Demonstrable understanding of UX principles and search intent, plus proficiency in SEO tools like SEMrush, Ubersuggest, Ahrefs. Google Search Console and GA4: interpreting data is a fluent language to you.
• AI Integration: Ability to leverage AI tools to enhance productivity while maintaining a strong, human creative voice.
• Education: A Bachelor or Master's degree in Marketing, Communications, Journalism or a related field. You are commercially-savvy and your words can sell straight off the page.
• Communication: Native English proficiency is essential for this role. We're expecting you to write better than 99% of native English speakers - if you're working through a second language, this role is not for you (sorry!)
• Content Mastery: As our content specialist you will also write or oversee the creation of eDMs, organic social and paid media headlines.

About 80/20 Digital
We are specialists in lead generation. Results matter; for us ROI comes first, second third and fourth. Since 2010, we've generated $100M+ in revenue for our clients and secured 30+ international awards. By applying the 80/20 Rule, we focus exclusively on high-impact strategies that move the needle.

Work Requirements

• Reliable high-speed internet connection*
• Personal computer/laptop suitable for professional work
• Access to a phone for team communication and client coordination