General Manager - Australia

The Organisation

Troocoo is proud to be partnering with a globally backed and publicly listed organisation operating a technology-enabled consumer services platform across multiple international markets. The business has built a scalable and proven operating model delivering convenient, high-frequency services through strategically located customer networks and partnerships.

The Australian business operates a B2B-to-consumer model, partnering with landlords, retailers and site operators across retail, transport, education and commercial environments. Supported by a distributed national footprint and recurring revenue model, the business is entering an important phase of growth and commercial expansion.

Backed by a successful international parent, the Australian operation is now focused on accelerating commercial performance, expanding customer locations and building a more scalable and disciplined go-to-market model.

Operating within a lean and evolving structure, this is a highly entrepreneurial environment requiring agility, pace and strong commercial leadership. The role represents a rare opportunity to lead and shape the next phase of growth for a business with substantial runway across the Australian market.

About The Role

Reporting to global leadership, the General Manager – Australia is responsible for the overall leadership, performance and growth of the Australian business.

This is a true General Manager role combining strategic leadership with hands-on execution. The successful candidate will operate as the senior leader for the region, carrying full accountability for commercial growth, operational performance, customer delivery and financial outcomes across the business.

The role sits at the centre of decision-making, leading all aspects of the operation including commercial, sales, operations, supply chain, procurement and local financial management. The successful candidate will act as the primary commercial driver of the business, responsible for securing new partnerships, increasing commercial performance across existing locations and building a scalable commercial engine to support long-term growth.

Operating within a fast-moving and growth-oriented environment, the role requires a leader who can balance strategic thinking with practical execution, while building capability, structure and accountability across a lean national team.

Key priorities include:

• Develop and execute a clear business plan and growth strategy aligned to group objectives
• Lead customer network expansion across retail, transport and commercial sectors
• Operate as the lead commercial driver of the business, securing key partnerships and opening new channels
• Build and scale a high-performing sales capability and structured commercial pipeline
• Drive operational efficiency and customer experience across the national network
• Improve revenue generation, utilisation and profitability across existing locations
• Strengthen alignment with global leadership, systems, governance and reporting expectations
• Lead and develop a high-performing, commercially focused team and culture
• Identify new market opportunities, partnerships and expansion initiatives

The Executive

You are a commercially driven and hands-on General Manager or senior commercial leader with a strong growth mindset and a proven ability to scale businesses and drive revenue growth.

You bring experience operating within B2B or B2B2C environments, ideally across distributed networks, physical service environments, retail services, franchise operations or field-based business models. You are comfortable operating in lean and evolving environments and enjoy balancing strategic leadership with practical execution.

You have demonstrated success leading commercial growth initiatives, building sales capability and developing scalable go-to-market strategies. Importantly, you are comfortable acting as the “first salesperson” within the business, equally capable of securing key opportunities directly while building the structure, process and team capability to support future growth.

You bring strong commercial acumen, operational judgement and the ability to translate strategy into fast, practical execution. You are highly relationship-oriented, with the ability to build credibility and influence across retail, property, transport, education or similar high-footfall sectors.

Your leadership style is hands-on, pragmatic and field-oriented. You are comfortable leading from the front, operating autonomously and navigating ambiguity within a fast-paced and entrepreneurial environment.

This role will appeal to a commercially ambitious leader who enjoys building, scaling and shaping businesses, and who is motivated by the opportunity to drive growth within a globally backed organisation entering its next phase of expansion.

To submit an application (CV and cover letter) please do so via the apply button.