VP Marketing, ANZ

About the job

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since launching in 2014, we've grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.

The EH Way
At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

• We are Mission First - Our Mission determines what we work on, where we invest, and where we focus. Every decision runs through a single filter: does this accelerate our Mission? 
• We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy 
• We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
• We Live by Our Values - we role model our values 100% of the time
• We Expect High Performance - we set a high standard and we’re not satisfied with being average

The role
You'll own the ANZ marketing function end-to-end: strategy, brand, PR, growth, content, and performance. That means accountability for regional ARR, not just campaign execution.

You will drive the establishment of the Employment Operating System category, with both B2B (business leaders and intermediaries) and B2C (job seekers and employees), increasing our velocity towards our Big Hairy Audacious Goal (BHAG).

The two things that define this role above everything else: a genuine obsession with data (the messy, incomplete kind) and a clear mandate to rebuild how we operate using AI-native tooling.

What you'll own

• Strategy Development: Develop and implement comprehensive marketing strategies that align with the company’s goals in the ANZ.
• Team Leadership: Our cross-functional OKR squads will iterate daily, so we need an agile leader that can remove roadblocks whilst ensuring the team is always focussed on the areas that will drive the most velocity.
• Analytics and Reporting: Monitor, analyse, and report on the performance of the squad, identify areas for improvement and share our progress with the business.
• Trend Analysis: Stay up-to-date with trends, tools, and best practices to ensure our strategies are innovative and effective.
• Collaboration: Work closely with the wider marketing team and other stakeholders to ensure alignment across the business, including with the Executive Leadership Team
• Execution: Own the plan, ensuring the entire squad executes effectively and efficiently across all streams, including PR, paid media, SEO, CRM, content and other channels.
• Customer Insights: Connect with our customers (B2B and B2C) to gather customer insights and feedback to inform product development and other improvements.